Because it's summer
Sometimes, I read through the designer forums on Ravelry and people discuss ideal times to release different types of patterns and often it's pointed out how terrible sales are in the warm months and how unwise it can be to release a pattern at a time when it won't generate a lot of buzz. All really interesting stuff, and good advice.
In unrelated news, I have a new pattern, Uchiwa.
It's worked in a delightful merino/cashmere/nylon blend that is both soft and sturdy enough for regular use, though I did do a prototype in Koigu, and it worked just as well, albeit with a little less cushy softness.
Ahhh, cashmere in summer, I'm getting clammy just thinking about it. I'm pretty sure I missed my calling in marketing. I can tell I'm really selling you on this idea. But I'll say this, the holidays (if you celebrate them) aren't too far off and mittens and hats make for good gifts. And also, mittens are small and portable and it's winter in the southern hemisphere, so, this is totally the pattern you are looking for.
Want to find out more? Check out the pattern details here or on Ravelry